The complete programme of our English for Communication and Marketing training

The English for Communication and Marketing course is structured around 28 themes covering numerous situations you may encounter daily in your professional environment: defining a communication strategy, conducting market research, identifying a target audience, planning and managing a budget, negotiating with suppliers or establishing partnerships.

Each theme is supported by varied learning activities: detailed course materials to discover grammar and vocabulary specific to the sector, practical scenarios and training exercises to verify your progress.

By the end of the module, you'll be able to manage your professional projects in English and communicate with your international partners (clients, suppliers or colleagues), thanks to practical skills directly applicable in a business environment.

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Course extract: Learn to manage and negotiate with your suppliers

To give you a preview of the programme, here is an extract from the courses Managing providers and Negotiating with providers. Like each part of the module, the courses follow a logical structure allowing you to progress step by step.

The Managing providers course begins with a grammar lesson dedicated to the use of comparatives (John is taller than Peter) and superlatives (Jane is the nicest pupil in the class).

A second lesson covers the vocabulary used to distinguish suppliers of goods from service providers, the different categories of suppliers, as well as terminology related to professional best practices (choosing reliable suppliers, paying them on time, etc.).

Finally, the last lesson provides an opportunity to revise fractions in English (one third, one fifth, etc.).

The Negotiating with providers course focuses on negotiation expressions and vocabulary. A grammar lesson will teach you how to express concessions using subordinating conjunctions (though, although, even though, even if, etc.), expressions (on the other hand, on the contrary, otherwise, etc.) or prepositions (despite, in spite of, regardless of, etc.). Each lesson is accompanied by exercises and examples from the media to put your newly acquired knowledge into practice.

Who is this training for?

The English for Communication and Marketing training is designed for anyone who wants to work in an international environment and develop their ability to interact in English.

It is particularly suitable for:

• Professionals already working or changing careers (marketing directors, project managers, communication officers, consultants, etc.) who wish to master the terminology and vocabulary specific to the communication, information and media sector;
• Recent graduates about to start a marketing or communication role requiring English proficiency;
• Students in communication or marketing;
• Anyone looking for new professional opportunities, particularly in international companies or large groups.

Concrete skills you will acquire

The programme's objective is to help you communicate fluently in an English-speaking environment. More specifically, you will learn to use English vocabulary and expressions to:

• Define a communication strategy and develop brand visibility;
• Conduct market research and analyse current trends;
• Identify a target audience;
• Manage a communication budget using mathematical vocabulary in English;
• Manage and negotiate with service providers and suppliers;
• Work in an international and multicultural group (communicate with colleagues from different cultures and understand communication styles);
• Develop partnerships, etc.

Some parts of the module introduce grammar concepts covering the use of gerunds and infinitives, modal verbs to express probability, possessive pronouns and determiners, the difference between its and it's, comparatives, superlatives and fractions.

A pedagogical methodology designed for your success

To support you throughout the learning process, our training programmes are based on a progressive, tailored pedagogical approach.

A thematic and gradual progression

The English for Marketing and Communication programme includes 28 themes covering concrete situations in the field of communication and marketing with increasing levels of difficulty. The goal is to offer a practical immersion in the language by helping you advance step by step.

A variety of materials and activities

To make learning motivating, the training uses a wide variety of learning activities: audio recordings, dialogues, texts, grammar and vocabulary lessons, and fun facts. This diversity allows you to develop all the linguistic skills essential for professional exchanges: oral and written comprehension, oral and written expression, as well as mastery of grammar and media-related vocabulary.

Personalised and adaptive learning

Thanks to the platform's adaptive training system, the exercises offered are tailored to your level based on your strengths and areas for improvement. Throughout the programme, you can access detailed statistics and performance analysis to track your progress.

Regular revisions to consolidate learning

Each theme includes comprehensive course materials to help you assimilate essential concepts. At the end of the training exercises, detailed explanatory corrections help you understand common mistakes and progress independently.

Frequently Asked Questions

What level of English is required for this training?

The English communication and marketing training is accessible from level B2 (aiming to reach C1). It is designed for learners who already have a solid foundation in English and aim to deepen their knowledge of grammar and vocabulary specific to marketing and communication.

What is marketing English?

Marketing and communication English refers to the vocabulary, terminology and expressions of the English language used in the sector's professions, for example, to define a company's commercial strategy, negotiate partnerships or conduct market research.

How to learn communication English?

To learn communication and marketing English, we recommend working on vocabulary and expressions specific to this professional field. Our training allows you to develop these skills at your own pace. As with any language learning, it is through regularity and perseverance that you will progress in English.

How to obtain certification of my English level?

Obtaining official certification of your English level is essential to validate your language skills in a recognised way. Standardised tests such as TOEIC, TOEFL, IELTS or Linguaskill are key references for demonstrating your English proficiency.

These certifications meet different needs: whether you wish to evaluate your personal progress, join a university course or enhance your professional profile, taking an official test provides an objective and precise assessment of your abilities. Setting certification as a goal can also represent an excellent personal challenge to maintain your motivation.

Most of these certifications remain valid for two to three years, allowing you to use them over an extended period. A certified assessment of your English level is a considerable asset in the job market and in international academic settings.